With 1.56 billion users worldwide, TikTok is the 5th most popular social media platform. It has captured the interest of mainly GenZ demographics.
Despite being banned in India, one of the world’s biggest economies, TikTok has managed to maintain a huge audience base. Today TikTok is used by 30.95% of social media users worldwide and 29.15% of Internet users.
Let’s take a detailed look at the facts and figures about TikTok users, demographics, usage, app penetration, revenue, and TikTok influencers.
Top TikTok Statistics For 2024
- TikTok has 1.56 billion monthly active users globally as of 2024.
- TikTok ranks 5th among the most popular social media platforms.
- With 148.92 million users, the United States has the highest number of TikTok users as of 2024.
- 52% of the TikTok users are men, while 48% are women as of 2024.
- The majority of TikTok users are between the ages of 18 to 34, at 69.3%.
- TikTok users spend 58 minutes and 24 seconds on the app daily as of 2024.
- TikTok has been downloaded more than 4.92 billion times to date.
How Many Users Are On TikTok?
TikTok have 2.05 billion registered users worldwide in 2024.
In 2022, TikTok had 1.7 billion registered users, and the platform was predicted to have 1.9 billion users worldwide in 2023.
Further, by 2027, the predicted number of TikTok users is anticipated to reach 2.25 billion.
The following table displays the number of registered TikTok users over the years.
| Year | Number of Registered TikTok Users |
|---|---|
| 2027* | 2,249 million |
| 2026* | 2,198 million |
| 2025* | 2,136 million |
| 2024* | 2,051 million |
| 2023* | 1,922 million |
| 2022 | 1,719 million |
| 2021 | 1,407 million |
| 2020 | 1,035 million |
| 2019 | 653.5 million |
| 2018 | 347.1 million |
*-Predicted Numbers
Note: This number also reflects users from the countries where TikTok is banned. Let us take you through TikTok’s Monthly Active Users in detail below to see how many active users the platform really has.
Source: Statista
Number Of Active Users On TikTok
TikTok has 1.56 billion monthly active users as of 2024.
TikTok user count took a huge hit back in 2020 when it had to withdraw from the Indian market. India alone had 200 million active TikTok users back then!
However, TikTok managed to gather users from other regions of the world, reaching 1.56 billion active monthly users in 2024.
The United States Has The Most TikTok Users
With 148.92 million users, the United States has the highest number of TikTok users as of 2024.
However, the number of TikTok users in the United States declined from 150 million in 2023 to 148.92 million in 2024.
Indonesia comes in second place with 126.83 million users.
Here is a table showing the countries with the most TikTok users:
| Country | Number of TikTok Users |
|---|---|
| United States | 148.92 million |
| Indonesia | 126.83 million |
| Brazil | 98.59 million |
| Mexico | 74.15 million |
| Vietnam | 67.72 million |
| Russian Federation | 58.59 million |
| Pakistan | 54.38 million |
| Philippines | 49.09 million |
| Thailand | 44.38 million |
| Turkey | 37.73 million |
| Bangladesh | 37.36 million |
| Saudi Arabia | 35.1 million |
| Egypt | 32.94 million |
Source: Statista
Quick Fact: TikTok had 200 million users in India before it was banned in June 2020!
TikTok Users By Gender
52% of the TikTok Users are men, while 48% are women as of 2024.
This displays a slight difference in the male and female ratio of TikTok users worldwide.
Here is a table showing TikTok’s gender demographics:
| Gender | Share Of Users |
|---|---|
| Female | 48% |
| Male | 52% |
Source: Statista
The Majority Of TikTok Users Are Between The Ages Of 18 To 34, With 69.3%
Of these, 36.7% of the TikTok users belong to the age group of 18 to 24 years.
This shows that TikTok is a very popular platform with younger generations. The share of TikTok users decreases in size as age groups advance, with only 30.7% of users being above 35 years.
Besides, only 6.3% of the TikTok users are aged 55 years and above.
Here is a table showing TikTok’s user base based on age:
| Age | Share of Users |
|---|---|
| 18 to 24 | 36.7% |
| 25 to 34 | 32.6% |
| 35 to 44 | 16.1% |
| 45 to 54 | 8.3% |
| 55 and above | 6.3% |
Source: Oberlo
TikTok Users By Age And Gender
Women between the ages of 18 and 24 made up 18.1% of TikTok’s worldwide users.
Meanwhile, male users from the same age group made up around 18.6% of the platform’s audience.
The majority of the male and female users are from the age group of 18 to 24 years, while the lowest share of users are aged 55 and above.
Here is a table showing the complete breakdown of TikTok users based on their age and gender:
| Age Group | Female | Male |
|---|---|---|
| 18 to 24 | 18.1% | 18.6% |
| 25 to 34 | 15% | 17.6% |
| 35 to 44 | 7.5% | 8.5% |
| 45 to 54 | 4.1% | 4.2% |
| 55 and above | 3.3% | 3% |
Source: Statista
TikTok Revenue Statistics
TikTok revenue reached $16 billion in the United States in 2023.
Despite the threat of being banned in the United States, China’s ByteDance-owned TikTok managed to generate a revenue of $16 billion in the country in 2023.
Besides, ByteDance registered a revenue of $120 billion worldwide in 2023. That was a growth of 40% compared to the previous year.
However, the data about the revenue generated by TikTok worldwide has not been disclosed.
TikTok was the most downloaded app in the United States in 2023, with 47 million downloads. Meanwhile, Facebook and Instagram were the second and third most downloaded apps in the country, with 35 million and 34 million downloads, respectively.
Source: Reuters
TikTok In-App Purchase Revenue
TikTok generated $2.7 billion in 2023 through In-app Purchases.
Out of this amount, $629.96 million were generated in Q1, $680.89 million were registered in Q2, $687.27 million was registered in Q3, and $707.33 was generated in Q4 2023.
TikTok’s highest quarterly IAP income to date was registered in the last quarter of 2023.
Here is a table showing TikTok’s in-app purchase income over the years:
| Year | In-App Purchases Revenue |
|---|---|
| 2023 | 2.7 billion |
| 2022 | 2.54 billion |
| 2021 | 1.68 billion |
| 2020 | 934.24 million |
| 2019 | 14.18 million |
| 2018 | 25.86 million |
Source: Statista
TikTok Consumers Spent $3.8 Billion In 2023
That was an increase of 15.66% in the annual spending of consumers compared to the previous year. In 2022, TikTok consumers spent $3.32 million.
TikTok generated $1 billion in customer spendings In Q1 2023. This achievement has made it the first app in history to surpass $1 billion in customer spending in a single quarter.
Besides, the consumers’ spending on TikTok jumped from 160 million in 2019 to 910 million in 2020 and to 1.7 billion in 2021. That was an overall increase of 975% in consumer spending in just 2 years.
- The United States is TikTok’s largest market in terms of in-app consumer spending. In the fourth quarter of 2022, American customers accounted for 37% of total in-app spending.
- China is TikTok’s second-highest revenue contributor.
The following table displays the TikTok annual consumer spending worldwide recorded over the years:
| Year | Annual Consumer Spending |
|---|---|
| 2023 | 3,840 million |
| 2022 | 3,320 million |
| 2021 | 1,720 million |
| 2020 | 910 million |
| 2019 | 160 million |
| 2018 | 30 million |
| 2017 | 17 million |
| 2016 | 4.7 million |
Source: Statista
TikTok Penetration Statistics
The United Arab Emirates has the highest TikTok penetration rate of 136.4%. The penetration rates above 100 display multiple, duplicate, or fake accounts.
Saudi Arabia and Malaysia follow the UAE with a penetration rate of 135% and 113.6%.
Besides, the United States has a TikTok penetration rate of 55.3%.
Here is a table showing the countries with the highest TikTok penetration rate as of 2024:
| Country | TikTok Penetration |
|---|---|
| United Arab Emirates* | 136.4% |
| Saudi Arabia* | 135% |
| Malaysia* | 113.6% |
| Vietnam | 92.6% |
| Chile | 89.4% |
| Mexico | 80.8% |
| Thailand | 75.8% |
| Israel | 72.6% |
| Colombia | 70.1% |
| Singapore | 65.2% |
| Indonesia | 64.8% |
| Philippines | 64.4% |
| Argentina | 63.6% |
| Ireland | 60.6% |
| Turkey | 60.3% |
* values may exceed 100% due to duplicate & fake accounts, incorrect user answers, and different research dates.
Source: Statista
- TikTok is used by 29.15% of the world’s 5.35 billion internet users.
- TikTok is used regularly by 30.95% of the 5.04 billion social media users worldwide.
How Much Time Do TikTok Users Spend On The Platform?
TikTok users spend 58 minutes and 24 seconds on the app daily as of 2024.
Comparatively, TikTok users spent 55 minutes and 28 seconds on the platform in 2023. That indicates an increase of 2 minutes and 36 seconds in TikTok usage per day.
Besides, the time spent daily on TikTok increased by 113.14% between 2019 and 2024.
The following table displays the average daily time spent on TikTok over the years.
| Year | Average Time Spent Daily on TikTok |
|---|---|
| 2024 | 58 minutes and 24 seconds |
| 2023 | 55 minutes and 48 seconds |
| 2022 | 52 minutes |
| 2021 | 45 minutes and 18 seconds |
| 2020 | 38 minutes and 36 seconds |
| 2019 | 27 minutes and 24 seconds |
Source: Oberlo
TikTok Ranks 5th Among The Popular Social Media Platforms With 1.56 billion MAUs
Facebook ranks first among all the social media platforms, with 3.05 billion monthly active users.
Here are the details about the top social media platforms worldwide by the number of monthly active users:
| Social Media Platform | Number of MAUs |
|---|---|
| 3.05 billion | |
| Youtube | 2.49 billion |
| 2 billion | |
| 2 billion | |
| TikTok | 1.56 billion |
| 1.34 billion | |
| Facebook Messenger | 979 million |
| Telegram | 800 million |
| Douyin | 752 million |
| Snapchat | 750 million |
| Kuaishou | 685 million |
| 619 million | |
| Sina Weibo | 605 million |
| 558 million | |
| 482 million |
Source: Statista
TikTok Has Been Downloaded More Than 4.92 Billion Times To Date
TikTok was downloaded over 1 billion times in the year 2023.
Meanwhile. 232.22 million TikTok downloads were recorded in the last quarter of the year 2023.
Comparatively, 856.69 million TikTok downloads were recorded in 2022.
The following table displays the number of TikTok downloads recorded over the years.
| Year | Number of TikTok Downloads |
|---|---|
| 2023 | 1 billion |
| 2022 | 856.69 million |
| 2021 | 721.09 million |
| 2020 | 984.49 million |
| 2019 | 703.84 million |
| 2018 | 653.75 million |
Source: Statista
TikTok Download Statistics By Region
China witnessed the highest growth of TikTok downloads from the Apple App Store in the last quarter of 2023.
The TikTok downloads in China in the last quarter of 2023 grew by 39.01% on the Apple App Store compared to the previous quarter.
At the same time, Japan witnessed the second-highest growth of 33.6% in the number of TikTok downloads recorded on iOS mobile devices in the last quarter of 2023.
The following table displays the markets that witnessed the highest growth in the number of TikTok downloads from the Apple Play Store in the last quarter of 2023.
| Country | Growth In Q4 2023 Compared To Q3 2023 |
|---|---|
| China | 39.01% |
| Japan | 33.6% |
| South Korea | 24.62% |
| Australia | 20.14% |
| Singapore | 17.14% |
| Grand Total | 14.21% |
| Taiwan | 12.46% |
| Thailand | 12.19% |
| United Kingdom | 11.24% |
| Ecuador | 8.58% |
Source: Statista
- Android smartphones have accounted for more than 90% of TikTok downloads. The one exception is in the United States of America, where more iOS users are downloading the app.
- TikTok is the most downloaded application of all time.
Best Time To Post On TikTok
After going through various case studies, we came to the conclusion that the best time to post on TikTok is 9 a.m. EST on Tuesdays, 12 a.m. EST on Thursdays, and 5 a.m. EST on Fridays!
The best time to go live on TikTok is 9 am to 11 am EST from Monday to Friday. You can also go live after 7 PM EST on these days.
Source: Demandsage Study
TikTokers Viewed 625 Million Videos In One Internet Minute In 2023
This is up from 274.25% compared to the videos viewed in 2021. Two years ago, only 167 million videos were viewed on TikTok every minute.
Source: Search Logistics
Most Popular Category On TikTok
Entertainment is the most popular category on TikTok. This category, apparently, comprises all of the lip-synching videos.
Dance is the second most popular, followed by Pranks in third.
Below is the overview of the most popular categories on TikTok as of 2023:
| Category | Popularity By Hashtag Search |
|---|---|
| Entertainment | 535 Billion |
| Dance | 181 Billion |
| Prank | 79 Billion |
| Fitness/sports | 57 Billion |
| Home reno/D.I.Y. | 39 Billion |
| Beauty/skincare | 33 Billion |
| Fashion | 27 Billion |
| Recipes/cooking | 18 Billion |
| Life hacks/advice | 13 Billion |
| Pets | 10 Billion |
| Outdoors | 2 Billion |
Source: TikTok
TikTok Has The Highest Social Media Engagement Rate Per Post
The social media engagement rate per post on TikTok was 4.25% in 2022.
The social media engagement rate of TikTok decreased from 5.11% in 2020 to 4.25% in 2022.
Despite that, TikTok still has the highest social media engagement rate worldwide.
Instagram has the second-highest social media engagement rate per post, with an engagement rate of 0.6%. That’s 3.65% less engagement rate per post compared to TikTok.
The following table displays the average engagement rate per post on selected social media platforms.
| Social Media Platforms | 2020 | 2021 | 2022 |
|---|---|---|---|
| TikTok | 5.11% | 5.96% | 4.25% |
| 0.9% | 0.83% | 0.6% | |
| 0.2% | 0.13% | 0.15% | |
| X/Twitter | 0.06% | 0.05% | 0.05% |
Source: Statista.
Read about earnings in the influencer industry in general and discover insights from top creators in the industry!
TikTok Interaction Statistics
TikTok is most popular in Nevada, with the highest download rate of 50%, while Instagram is downloaded only by 32% of the state.
Kentucky, Mississippi, Alabama, and Louisiana follow Nevada with a download rate of 44%.
The following table displays the states with the highest TikTok download rates.
| State | TikTok Download Rate | Instagram Download Rate |
|---|---|---|
| Nevada | 50% | 32% |
| Kentucky | 44% | 31% |
| Mississippi | 44% | 32% |
| Alabama | 44% | 33% |
| Louisiana | 44% | 35% |
Source: Start.io
55.3% Of TikTok Creators Are Female
Even though a TikTok user is more likely to be a man, the chances of a creator being a female are more!
Men make up less than 45% of the overall creator population on the platform.
Source: Statista
Majority Of TikTok Creators Fall Between The 18 to 24 Age Group
The predominant age range among TikTok content creators fell between 18 and 24 years, constituting nearly half of the platform’s creators.
About 7% of the total creators were under 13 years old. Although TikTok doesn’t impose registration restrictions for users aged 13 to 18, those under 13 in the United States are required to use the platform’s “Younger Users” version.
Source: Statista
Khaby Lame Has The Most Number Of TikTok Followers
Khaby Lame is the most followed TikTok Creator, with 161.8 million followers.
After being number one for 819 days, Charlie D’Amelio lost the top spot to Khaby Lame on 22 June 2022. Now she is the second most followed person on TikTok with 152.8 million followers.
Here is the list of the most followed TikTok Creators as of April 2024:
| TikTok Creator | Followers |
|---|---|
| Khabane Lame | 161.8 million |
| Charli D’Amelio | 152.8 |
| Bella Poarch | 93.9 |
| MrBeast | 93.8 |
| Addison Rae | 88.6 |
| Zach King | 81.3 |
| Kimberly Loaiza | 80.9 |
| TikTok | 79.8 |
| Burak Özdemir | 74.9 |
| The Rock | 74.3 |
| Will Smith | 74.1 |
75% of Users Say That TikTok Helps Them Find New Songs
As per TikTok Newsroom, 75% of users say that TikTok helps them find new songs. 73% of people even associate specific songs with the platform. Many of these songs achieved mainstream success as well; in 2022, around 175 songs trended on TikTok and charted on the Billboard Hot 100.
While browsing TikTok, many people stumble upon a trending sound that they like. To find that song and its artist, people explore options like Shazam or humm the tune in Google Assistant. Once they have it, they add it to their library on platforms like Spotify and Apple Music.
However, TikTok is looking to expand its services by capitalizing on the moment people discover music. It aims to encourage users to use its own platform, TikTok Music, instead of others mentioned previously. more on this topic in the next stat
Source: Music Business Worldwide
TikTok Music Statistics
TikTok Music is a new subscription-based music streaming platform. The service was first launched in Indonesia and Brazil, and now users in Australia, Mexico, and Singapore can also access it.
Participants will receive a three-month free trial for the TikTok Music service.
Users can join the beta by downloading the TikTok Music app, either by visiting music.tiktok.com or directly from the Apple App Store or Google Play Store.
TikTok Users Are Enjoying Longer Videos
TikTok initially was a Short video-sharing platform, but things have changed recently. Users can now upload videos up to 10 minutes long.
TikTok’s audience not only accepts this idea, but they are loving it. TikTok users in the USA, UK, Japan, Vietnam, Brazil, and Thailand are enjoying this shift the most.
TikTok TV Insights
In November 2021, TikTok introduced, TikTok Tv.
Given that more than 50% of YouTube’s audience watches videos on television, TikTok is likely to see a significant rise in engagement metrics.
Finance-Related TikTok Is surging
Investing-related TikToks, especially in the Cryptocurrency category, have seen a surge in popularity. #NFT videos grew in popularity by 93,000%.
5 billion #crypto videos were uploaded to TikTok.
Popular hashtags for finance-related stuff are #fintok and #stocktok.
TikTok’s Ad Reach Is Immense
Ads on TikTok reach 21.30% of internet users who are above 18. That figure translates to 1.081 billion users.
TikTok Ads reach 25% of Female Gen Z users and 17.9% of male Gen Z users.
Source: Datareportal.
TikTok’s Ad Revenue
TikTok Ad revenue is estimated to reach $18.49 billion in 2024.
In 2021, the TikTok ad revenue was recorded to be $3.88 billion in 2021, which increased to an estimated value of $14.15 billion in 2023.
The following table displays the TikTok’s ad revenue recorded over the years.
| Year | TikTok Ad revenue |
|---|---|
| 2024* | 18.49 billion |
| 2023* | 14.15 billion |
| 2022* | 9.89 billion |
| 2021 | 3.88 billion |
| 2020 | 1.14 billion |
Source: Statista
TikTok iOS MAUs And DAUs
TikTok had nearly 120.5 million monthly and 29.7 million daily active users on the iOS platform.
TikTok Android MAUs And DAUs
TikTok has nearly 30.19 million monthly and 15.4 million daily active users on the Android platform.
TikTok Android Usage
As of November 2023, Android users access TikTok for 19.6 hours every month.
That makes TikTok the top-second app where Android users spend most of their time. Youtube tops the list. Facebook’s numbers are also similar to TikTok, so both these platforms share second place.
How Old Is TikTok? (When Was TikTok Created)
TikTok has been around for about 7 years now. The platform will turn 8 years old in September 2024.
It all started back in 2016 when a Chinese company called ByteDance created it, originally naming it Douyin for users in China. A year later, they decided to share the fun with the rest of the world and introduced ‘TikTok’ in 2017. The person behind this idea is Zhang Yiming. It’s really amazing how in just a few years, TikTok has become such a big part of people using social media.
Here is a brief timeline of TikTok over the years:
- September 2016: ByteDance launches Douyin, a short-form video app, in China.
- September 2017: TikTok is born! ByteDance introduces the app to the global market outside of China.
- November 2017: TikTok merges with lip-syncing app Musical.ly to expand its user base and features.
- 2018: TikTok gains massive popularity, becoming one of the most downloaded apps worldwide.
- June 29, 2020: India bans TikTok along with 58 other Chinese apps, citing data privacy and national security concerns.
- October 2020: The United States government raises concerns over TikTok’s data privacy, leading to potential ban talks.
- November 2020: Oracle and Walmart strike a deal with ByteDance, forming TikTok Global to address data security concerns in the U.S.
- 2021: TikTok continues to grow despite the ban in India, reaching over 1 billion monthly active users globally.
- 2021-2022: TikTok introduces new features, including longer video lengths and eCommerce integrations, further solidifying its market position.
- November 2023: TikTok maintains its status as a leading social media platform, continually evolving to meet users’ needs and expectations and standing strong with millions of users worldwide, despite the ongoing ban in India.
TikTok Trends
If you want to stay ahead of the curve and reach a wider audience, it’s important to follow the trends. Trends are popular for a reason: they’re engaging, creative, and shareable. Creating TikToks that are relevant to current trends increases your chances of going viral and grabbing more eyeballs.
Here are some trends that you should focus on in the platform:
- Dance challenges. (evergreen trend)
- ASMR videos on various topics.
- Videos on how to “digital nomad“
- AI-generated headshot videos
- Videos on viral meme templates and formats (evergreen trend)
Additional TikTok Statistics
- Despite being banned, India had around 100 million app installs in 2020. We assume that the majority of people who were using TikTok in India before the ban are still using it via a VPN service.
- Before it was outlawed in India, TikTok had 200 million users.
- TikTok is available in over 40 languages.
- The Chinese version of TikTok boasts 752 million monthly active users.
- TikTok’s parent company, ByteDance, is estimated to be worth over $225 billion as of 2024.
- 9/10 TikTok users use the platform daily.
- TikTok was the most downloaded free app on iPhones in 2022.
- TikTok is facing bans in Universities in the United States.
Related Reads:
Conclusion: 1.56 Billion Users at Risk With Uncertain Future of TikTok
With 148.92 million TikTok users in the United States, the country has the highest number of app users worldwide. That makes up 9.54% of the 1.56 billion TikTok users worldwide.
However, TikTok is at risk of getting banned in the United States due to security concerns. It has already been banned in universities, government organizations, and more.
Hence it will be interesting to watch if the number of TikTok users increases worldwide or falls rapidly due to its ban in the United States.
