You can view post analytics for your content (including short form posts, images, videos, events, polls, and articles) to gain insights on their impact within your LinkedIn audience.
Important to know
These analytics data points are specific to the post itself and not application analytics, such as Poll results and Events attendee metrics.
To view post analytics:
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Click the
Me icon at the top of your LinkedIn homepage. -
Under Manage, click Posts & Activity.
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Click the Articles or Posts tab based on what you’re looking for.
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Click [Number] impressions in the lower-left corner or View analytics in the lower-right corner of your post or article.
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From the Post analytics page you can see the following analytics (based on the type of post):
- Discovery
- Engagements
- Top demographics of unique viewers
- Article performance
- Top article viewer demographics
- Video performance
- Top video viewer demographics
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From the Engagements section you can:
· Click the
next to Reactions, Comments or Reposts. · Sort the analytics by Reactions, Comments, Impressions or Reposts (if applicable).
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Filter your search results by clicking any of the tabs under these categories:
- Reactions
- Job title
- Industry
- Location
- Seniority
- Company size
Here's a tip
You can find additional search filters in the All filters section.
To view post analytics:
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Tap your profile picture, then tap View profile.
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Scroll down to the Activity section, and tap Show all activity
. -
Tap the Articles or Posts tab based on what you’re looking for.
-
Tap [Number] impressions in the lower-left corner or View in the lower-right corner of your post or article.
-
From the Post analytics screen you can see the following analytics (based on the type of post):
- Discovery
- Engagements
- Top demographics of unique viewers
- Article performance
- Top article viewer demographics
- Video performance
- Top video viewer demographics
-
From the Engagements section you can:
- Tap the
next to Reactions, Comments, or Reposts. - Sort the analytics by Reactions, Comments, Impressions or Reposts (if applicable).
- Tap the
-
Filter your search results by tapping any of the tabs under these categories:
- Reactions
- Job title
- Industry
- Location
- Seniority
- Company size
Here's a tip
You can find additional search filters in the All filters section.
- Only you can view your post analytics.
- Your own views are also counted towards the analytics of your content.
- Top demographics data won’t be available for the content you share with only your connections or in LinkedIn Groups.
- Top demographics of unique viewers, top article viewer demographics, video viewers, top video viewer demographics are based on unique members (for example, each member is counted once regardless of how many times the content is viewed). The remaining analytics are non-unique.
- To protect viewer privacy, no demographics will be shown until you reach at least 25 post impressions and each demographic category will not display information until you have enough unique viewers for at least one result in that category. For example, you will not see any information for the category Job titles until at least one result (such as, Software Engineers) reaches enough unique viewers. As a result, you may see information for some demographic categories while other categories remain blank until your post gets more unique viewers.
- Engagements, discovery, article performance, video viewers, and top video viewer demographics from LinkedIn Pages (organizations) aren't included.
- A wide range of factors can affect distribution and reach of your shared post, due to which you may see varied engagement levels over time.
- Engagements, discovery, article performance, and video performance analytics for posts, articles and videos are available from the time of posting.
- For videos, video performance analytics and demographic breakdowns are available for 180 days.
- For articles, article performance analytics and demographic breakdowns are available for 730 days.
- For all other content types, impression counts and engagement counts are available for 1,000 days. Demographic breakdowns are available for 180 days.
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